Data and Skill Requirements of a Promoter

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The promoter plays a pivotal role in the development of a project. The project starts with the promoter.The promoter uses his business acumen and entrepreneurship after searching for potentially viable projects. Having arrive at a business idea, the promoter implements by using relevant information based on data and analysis for making a business plan, a marketing plan and a financial plan. The promoter has to assemble many types of resources like land, machinery, employees and so on.

Here are some issues handled by the promoter:

1. Pollution protective measures in compliance with the Government rules and regulations
2. Analyse and compare various investment opportunities available. Here the promoter chooses between equity and debt options.The investors need to be convinced that their money will be safe and earning the revenues expected by them.
3. Establishing milestones which serves to give a perspective on timelines. Milestones include details about the various plans, technological specification and formal resumes for important members of the management teams of promoters.
4. Presentation to lenders which include bankers and financial institutions. Projects may be presented in an audio - visual form to the top executives to develop their appreciation of the whole plan. Generally, the lenders expect a formal application for loan from the promoters. 

The application form includes the following queries:-

• Name of the Business Concern
• Location
• Constitution : Whether public or private
• Date of Incorporation/ Registration
• Sector: Public; Private; Joint or Co-operative Sector
• New, Expansion, Modernization or Diversification Project
• Name of the Industry
• Brief History
• Any court cases or litigation or other adverse feature
• Amount of Financial Assistance required with details
• Details about Capital Structure
• Details about Management 
• The Project : Particulars of the Project, Technical/Collaboration Services,manufacturing Processes,Location and particulars of Land , Building, Construction, Equipment, Capacity, Raw materials, Utilities like power water and transport requirement
• Cost of the project and means of financing
• Market trend, situation and potential, Competitors
• Production and Economic costs
• Government Consents whether obtained

The appraisal for financing the project and the appraisal of various components of the project like technology, commercial aspects and profitability are correlated. This correlation is made by the promoter. A project well planned by the promoter will enable the success of the project.